AFC
WEBSITE
The Aquatics & Fitness Center (AFC) is in its early stages, experiencing a slow pace in business. To revitalize their brand, they are seeking innovative marketing strategies. Both their gym and social media presence have an outdated feel, prompting a desire for a more contemporary image.
They aim to attract a diverse demographic, catering to all age groups. Currently, their website is under construction. My goal is to develop a website that not only draws more visitors but also cultivates a welcoming and motivating atmosphere for all.
USER PERSONA
NAME: JACKIE CUTTINO
AGE: 31
Jackie, a devoted single mother, is passionate about fitness but finds it challenging to frequent the gym due to caring for her two toddler daughters. She’s searching for a gym that offers childcare services, allowing her to work out while her girls are nearby. A bonus would be finding a facility with a pool, as her daughters adore swimming. This arrangement would enable Jackie to pursue her fitness goals while enjoying quality time with her children.
User’s Goals:
• Exercise/Fitness
• Spend quality time with her children • Children are occupied
NAME: DANIEL CONWAY
AGE: 23
Daniel, a busy college student, has been wanting to a join a gym for a while now, but has been so busy with his classes that he never has the time to go and join . He would like to join the gym near where he lives which is the Aquatics & Fitness Center in Parlin once school is over.
User’s Goals:
• Online sign up
• Fitness
Wireframes
Final Pages
